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Discover how AI-powered virtual try-on technology helped sustainable athleisure brand ThreadHaven cut cart abandonment by over half and drive personalized shopping experiences that turn browsers into buyers.
ThreadHaven, a growing eco-friendly athleisure brand, attracted 50,000 monthly visitors eager for comfortable, sustainable leggings and crop tops. But high cart abandonment rates were holding them back.
Customers hesitated because static photos didn't show how items would look on their body type.
Returns eating into margins by 15%, going against their zero-waste mission with extra emissions.
Customer support overwhelmed with fit and style matching questions every single week.
We love creating sustainable pieces, but style uncertainty was costing us sales. Competitors with interactive tools were pulling ahead—we needed a way for shoppers to visualize outfits on themselves.
AciveLabs introduced our advanced Virtual Try-On for Fashion Ecommerce—an AI image-to-image model that creates hyper-realistic visuals of customers wearing selected garments.
We integrated it seamlessly into their Shopify store: Customers upload a photo, pick an item, and see personalized try-ons instantly—no extra apps required.
Post-try-on personalized follow-ups like "This outfit looks amazing on you—10% off to complete your look?"
Started with top-selling items, then expanded site-wide with A/B testing against standard size guides.
Live tweaks and improvements, like enhancing color accuracy across all skin tones.
Results came quickly. Within the first quarter, ThreadHaven saw transformative improvements across all key metrics.
AciveLabs' virtual try-on transformed how customers shop with us—they finally see themselves in our clothes. It's boosted confidence and sales like never before!
Our AI virtual try-on stands out for fashion brands, but it pairs perfectly with chatbots for style advice or marketing tools for targeted campaigns.
Ready to reduce returns and boost conversions in your ecommerce store?
Book a DemoAI-powered clothing visualization
Personalized fashion advice
Targeted campaign automation